We offer a bespoke service not seen anywhere else in our industry.
CAREFUL MANAGEMENT
+
METICULOUS MONITORING
We have an interest in the finer details and a passion for being thorough, accurate, and consistent – skills that take time and practice and inspire confidence.
À-LA-CARTE
+
TAILORABLE
Internal content operations are demanding of resources. Think of us as a scalable extension of your team customized to your needs.
TEAM
CONTINUITY
The single greatest predictor of sustainable success and impact is a continuous relationship with a dedicated ops team. We provide you with a consistent team creating clear expectations, certainty, and trust.
​
​
HUMAN
TOUCH
We understand the power of empathy and connection. Automation may be the only way to keep up but maintaining the human element in your brand is the only way to make a meaningful impression.
OUR SERVICES
Content + Social Media Publishing
Content
Coordination
It’s easy to make mistakes and ignore channel-specific trends and requirements when your attention is divided. We curate, proof, schedule, track, and scale your content calendars across all social media platforms. We’re more dedicated, responsive, collaborative, thoughtful, and attentive than other agencies and help you troubleshoot the challenges of day-to-day social media management.
Editorial Production + Copywriting
Understanding the proven formulas around SEO and brand journalism is critical for discovery and credibility. We are experienced, collaborative, and highly responsive brand journalists. We interview internal and external thought leaders, ghostwrite, and create blog posts and social media copy that make it easy for you to publish editorial content at scale.
Creative agencies often deliver assets that aren’t optimized for social media or are unfit due to ever-changing platform demands. We track deliverables, organize assets and data, and follow-up on action items so you don’t have to. We are quick to react and adapt to the ever-changing needs and requirements of social media platforms.
Community
Engagement
It’s not just about reacting to your audience online but taking control and leading the conversation. We take a proactive approach to community engagement – creating off-channel interactions and writing engaging prompts and dialogue starters that build goodwill, spread good vibes, and gather insights that help inform your strategy.
CONTENT OPERATIONS
& WHY IT'S SO IMPORTANT
If you are publishing content at scale on your social media channels, blogs, email newsletters, or any other marketing surface, you need content operations. Most leading enterprise organizations do. Companies that don't invest in content operations often fail to deliver the experiences that customers have come to expect.
At PFM, we create and manage digital publishing and operations workflows that empower social media teams to be more strategic and creative. The result is better business outcomes, higher team morale, and more meaningful connections with existing and prospective customers worldwide.
WE LOVE THE PROCESS AS MUCH AS THE RESULTS
1.
THE GET TOGETHER
Let's get to know each other. After all, it's important to forge a relationship worth talking about. We'll get to know your goals and operations needs and identify pain points with your current process so we can find the best possible way to help solve them in the future.
3.
THE COMMAND
CENTER
Let's get to work! We'll implement your custom, collaborative workflow with PFM to ensure you never need to worry about publishing and operations again. We'll keep things running smoothly while giving you full visibility into our workflows.
2.
THE WORKFLOW
LAB
Let's set things up! With your needs and goals in mind, we'll create a system for success that aligns with your current and goal-state workflows and outcomes. This will put your people at the center and your business goals at the front of everything we do.
4.
THE
JOURNEY
That's not all. We recognize the standards of online content are always changing, team needs evolve, and workflows need optimizing in an ever-change social media landscape. The adventure continues with regular check-ins, reporting, and iterations.
OUR LINEUP OF TALENT
WE ARE OPERATIONS PEOPLE WITH CREATIVITY DEEP IN OUR DNA
We are a tight-knit and caring team of highly knowledgeable, detail-oriented, and collaborative content and social media professionals.
Our collective experience in Content Operations for Fortune 500 companies means our team has the expertise and passion to ensure your company's success while providing highly personalized and meaningful bespoke service.
We love what we do.
A CERTIFIED DIVERSE AGENCY WITH A HEART-FORWARD, PEOPLE-FIRST APPROACH
PFM is an internationally certified diverse agency designated by the CGLCC in Canada (in partnership with the NGLCC in the United States). We are a 100% diverse-owned and operated company that believes that a diversity of voices internally equals more effective results externally for our clients and partners.
We are actively following a heart-forward, people-first approach to management. With an internal code of ethics in place, we work hard to ensure our workplace is always a respectful, accommodating, and fun environment.
We strive to be a workplace where our team members (and clients) can do their best work while being their best authentic selves and having fun along the way.
​
WE ARE BASED IN MONTRÉAL, CANADA,
WITH A FULLY REMOTE TEAM ACROSS
NORTH AMERICA
YOU CAN REACH US FROM ANYWHERE IN THE WORLD
Montréal is known around the globe as a city that breathes creativity, even named a UNESCO City of Design. What makes it so special is that the city never ceases to reinvent itself.
THE SOCIAL STANDARDS THAT INSPIRE US
We are a division of Queird Inc. We share a commitment that everything we do should be, and will be, measured against the highest social standards.
BE AUTHENTIC
Standing up for what we believe in and being genuine is critical to our success, but there's more. We have bold yet realistic ideas, we accept ourselves and others, and we understand what motivates us. We are thoughtful.
KEEP CURIOUS
Breakthrough discoveries and remarkable solutions have one thing in common: they were the result of curiosity. We believe that novel possibilities result from deep thinking and creative problem solving.
SPEAK UP
We say what needs to be said, when it needs to be said, while being the best version of ourselves that we can be. We are especially aware of the importance of speaking up for those who are not being heard and feel invisible.
STAND OUT
In a noisy world, it's important that our ideas stand out from the crowd. We insist on leaning in; standing up for what's really important to us and all those we work with.
We understand creativity and love working with creatives, so let us handle the tactics so you can level up your strategic thinking and planning.