WHAT WE DO BEST
Editorial Strategy
We provide custom, growth-focused content strategy, looking at how you can use high-quality editorial and creative content to achieve your marketing and business goals. We look at direct, adjacent, and even aspirational competitors, evaluating how you can plan and execute editorial and social media content calendars that set your business apart and build strong community bonds with your customers and audiences.
Creative Content
Whether you endeavour to create thought leadership that sets your brand apart, SEO-optimized best practices content, editorial and marketing copywriting, or detailed illustrations and infographics, our multidisciplinary team of writers, editors, and designers know how to satisfy, surprise, and delight your audiences. We are dedicated to identifying and assigning the right content creators for the job, matching the palate of your audience.
Community Management
Taking on even the most fluid of followings, our community management style ensures no opportunity for engagement is missed. We understand that it's more than just publishing great content, it's about building a relationship through conversation with your audience. We are expert listeners, identifying the needs, wants, and interests of your target audience and serving them accordingly.
Social Media Management
We've made and managed successful social media campaigns for channels with discerning audiences. From international product launches to quick campaigns, we understand that every platform is different and requires its own strategy. Our team of social media managers know the platforms and how to use them to reach the right people, at the right time, in the right place.
WE ARE BASED IN MONTRÉAL, CANADA
BUT YOU CAN REACH US FROM ANYWHERE IN THE WORLD
Montréal is known around the globe as a city that breathes creativity, even named a UNESCO City of Design. What makes it so special is that the city never ceases to reinvent itself.
SEND IN THE CREATIVES
Enjoy the benefits of having your own digital creative team working for you, customized to your unique needs.
OUR TEAM IS A LINEUP OF MULTIDISCIPLINARY TALENT AND FIELDS OF EXPERTISE FROM ALL OVER THE WORLD, BROUGHT TO YOU UNDER ONE ROOF.
The diversity of our tailorable talent pool, paired with an à-la-carte menu of services, is what makes us stand out. We are able to deliver editorial and creative content that is both appropriate and ambitious.
LOVE THE PROCESS AS MUCH AS THE RESULTS
1.
THE GET TOGETHER
Let's get to know each other. After all, it's critical to forge a relationship worth talking about. Let's not waste valuable time but let's find a conceptual approach to your project. We're here to listen.
2.
THE CREATIVE LAB
Let's get to work. With your goals in mind, we'll pull from our virtually bottomless toolkit to create content that embodies your message. Creativity is the science that drives our success.
3.
THE DELIVERY ROOM
Let's get it right and get it out there. Once the concepts and resulting creative content are fleshed out, we are with you every step of the way as you share your message with the world.
THE FOUNDER
PATRICK FALLER
Leading an agency of content and social media experts, Patrick Faller is the founder and managing editor of PFM. He leads a team that creates, manages, and contributes to content and social media strategies, providing "storytelling at scale" for companies and publications of all sizes in the technology, design, and video game industries. An award-winning journalist and former news producer, he combines high editorial standards, strong leadership skills, and a systematic approach to content and social media marketing, delivering high-return content.
"Storytelling at scale means creating deep, authentic connections with audiences that help you meet ever-evolving business needs."
YOU'LL FIND OUR WORK AT
THE SOCIAL STANDARDS THAT INSPIRE US
We are a division of Queird Inc. We share a commitment that everything we do should be, and will be, measured against the highest social standards.
BE AUTHENTIC
Standing up for what we believe in and being genuine is critical to our success, but there's more. We have bold yet realistic ideas, we accept ourselves and others, and we understand what motivates us. We are thoughtful.
KEEP CURIOUS
Breakthrough discoveries and remarkable solutions have one thing in common: they were the result of curiosity. We believe that novel possibilities result from deep thinking and creative problem solving.
SPEAK UP
We say what needs to be said, when it needs to be said, while being the best version of ourselves that we can be. We are especially aware of the importance of speaking up for those who are not being heard and feel invisible.
STAND OUT
In a noisy world, it's important that our ideas stand out from the crowd. We insist on leaning in; standing up for what's really important to us and all those we work with.
